What We Do

We support African women in reaching their full potential.

At Dada Sports, we believe women’s stories in sports deserve the same spotlight, celebration, and impact as any other. We are more than a media brand — we are a movement dedicated to redefining how women in sports are seen, heard, and remembered.

We Find & Fund

We are in search of opportunities to help as many youths as possible. We approach and fund all those who are in need.

We Educate

Today’s youth need a helpful hand and right guidance at every stage. Here’s where we take care of them like our own.

We Provide Care

We build schools for the underprivileged children so they are encouraged to attend school with their friends.

We Consult

We run small-scale schools for the underprivileged children and youth of daily wage workers for a better future.

We Build Schools

We run organizations where we employ youngsters so they can live their dreams for themselves and their families.

We Strengthen

We believe that education, and employment gives people an inner strength to lead a better life.

How We Do It

Storytelling with Purpose

We tell bold, authentic, and inspiring stories of women in sports across Africa and beyond. From grassroots talents to international champions, we amplify voices that often go unheard, turning moments into legacies.

Content Creation & Coverage

Through news, features, photography, and digital storytelling, we capture the passion, struggles, and triumphs of female athletes and sporting communities. Our coverage cuts across football, athletics, basketball, rugby, and more.

Campaigns & Advocacy

We champion equality in sports by running awareness campaigns, spotlighting issues affecting women athletes, and pushing for inclusion in the sporting conversation.

Events & Partnerships

We collaborate with clubs, federations, brands, and communities to create events, activations, and experiences that celebrate women’s sports — bringing fans closer to the action and the athletes.

The Dada Sports Edge

We blend journalism, digital creativity, and culture to make women’s sports not just seen, but felt. We infuse hype, humor, and heart into everything we do — because we know sport is more than competition; it’s culture, identity, and community.