Who We Are
More than sport. A movement you belong to.
Our Story
Born in Africa, powered by passion. Dada Elite Sports is where performance meets culture, and where athletes rise to their fullest potential.
We blend elite performance, authentic culture, and holistic wellness to create opportunities for athletes and communities across Africa.
From sportswear and equipment to programs and storytelling, we exist to inspire the next generation to rise, thrive, and own their journey — The Dada Way.
Our approach
Our Mission
Our mission is to empower every girl, woman, and athlete to rise, play, and live The Dada Way.
Our Vision
A world where every athlete belongs, and every woman and girl can be elite.
Our Values
Inclusivity & Belonging — Every athlete has a place in sport.
Excellence & Performance — Always striving for elite standards.
Culture & Identity — Rooted in Africa, proud in design and storytelling.
Holistic Wellness — Mind, body, and spirit aligned for success.
Impact and Future
Impact
Through Dada Sports Africa, we amplify the stories of women and youth in sport — driving inclusivity, visibility, and cultural change.
Future
With the upcoming Dada Elite Centre, we are building the future of African sport — world-class facilities, holistic wellness, and elite performance pathways.
The Dada Way — Be Elite. Be Dada.